We believe the role of youth leader is the most challenging in ministry today
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Too many youth leaders feel stuck and beholden to variables they can’t control—parents’ pushback, senior pastors’ opinions, expectations for attendance, budget constraints, and office duties. But alas, we really are preaching to the choir. You know the deal.
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The reason you became a youth leader wasn’t to be a glorified administrator. What you want (what you really, really want) is to reach youth with the Gospel. Finding a curriculum that works shouldn’t be another headache to deal with.
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The bottom line: youth culture is evolving and we believe youth pastors should have access to a curriculum that does, too.
Why Reframe?
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Why Reframe?
Holistic & Integrated
Reaching today’s youth requires us to care about “all the things.” From theology, psychology and philosophy to emotions, thinking and practicality. And beyond!
Conversational
GenZers are ready to talk. The youth ministries who make the greatest impact cultivate an environment of transparency, engagement and feedback.
Gospel-Centered
Transformation requires a Gospel that’s personal, relevant and compelling. Personal — in what it means for individuals. Relevant — in how it matters for today. Compelling — in the way it calls us to action.
Culturally Relevant
If we’re talking about the Bible without showing kids how it relates to their life, then we’re missing the mark on relevance — and likely reinforcing their underwhelm toward Christianity with generic remixes of the same old messages.
What do we mean when we say urban?
By Urban, we use UYWI’s definition which is…the shared culture of suffering experienced in broken communities, expressed through Music, Art, Fashion, Sports, and Language
- By Urban we mean…relevant, creative, and multi-ethnic.
- By Urban we mean…the epicenter of global culture.
By Urban, we use UYWI’s definition which is…the shared culture of suffering experienced in broken communities, expressed through Music, Art, Fashion, Sports, and Language
- By Urban we mean…relevant, creative, and multi-ethnic.
- By Urban we mean…the epicenter of global culture.
How It Works
UNCOMMON CONTENT FOR AN UNCOMMON GENERATION
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UNCOMMON CONTENT FOR AN UNCOMMON GENERATION
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store
Our à la carte content lets you browse and select specific series from more than 40 topics. Ideal for bolstering your sermons or covering subjects you’re not familiar with. Just grab and go!
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wld vol. 1
The first of its kind. A curriculum from the city for the city focused on discipling the whole student. We address their physical, emotional, and mental well-being in addition to their spiritual growth while encouraging them to fight for a rhythm of rest and play.
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merch
Our collection features trendy t-shirts, cozy hoodies, and stylish hats, each designed to reflect your passion and commitment to the Gospel. What sets our merch apart? It’s urban, edgy, and firmly rooted in faith—perfect for those who live their beliefs boldly.
Let customers speak for us
Greta content and engages youth to teach and remind them of who He is and who they are in Christ.
Love the structure and approach. Life changing lessons
Great straight to the point reminder on why The Gospel is vital to our Salvation and a great explanation to the un believer of our need for a savior and how Jesus came to be that savior.
We usually do a Relationship series in February but this year we decided to kick off the new school year by talking about relationships. It was a good idea especially because this content helped us cover all the important topics and provided really good questions for small groups.
Today our Youth have access to all this knowledge but they lack wisdom. This series really helped my students learn what wisdom is, how important it is, and how to obtain it. The weekly topics are spot on to what they're dealing with! I'm overall really impressed & satisfied with this content!
This series helped me walk my students through how to read the bible! I was equipped with good tools to pass on to them so they could engage in scripture more confidently.
Great way to address those implicit or biased thoughts we all have and reframe them in a way that glorifies God.
I love series that address real issues teens are struggling with and mental health is definitely important.
This series will help you see how the gospel fits into all our problems
If you have a group that is struggling to stay united or maybe you have senior high students that don't want to connect with junior high, this is a great series.
It's also great for those lone-wolves in your group that may not have as many friends and are often overlooked.
I usually do a series like this in February since Valentine's Day falls right in the middle. What I enjoyed most about this one was the fact that we were able to cover dating, singleness, and marriage.
Surprisingly most of our students didn't mind remaining single but it is interesting to know where they stand and how it will change from year to year.
This was one of the first series I used and I really enjoyed going in-depth with scripture and teaching them how to really read the bible. This isn't a bible study. This is a study of the bible.
No more feeling stuck or overwhelmed.
You’ll be equipped with comprehensive, conversation-driven, gospel-centered resources designed to resonate with today's youths. Our curriculum adapts to your unique context, honors Gen Z's perspectives, and brings theological depth to every discussion.
Join us in this journey of transformation.
🫶🏾 Cultivate meaningful relationships with your youth through authentic dialogue.
🚀 Empower your ministry with high-quality, relevant content.
🙌🏾 Witness firsthand the impact of a Gospel that is personal, relevant, and compelling.
💯 Because your ministry matters. And so does the way you connect with your youth.
🫵🏿 Ready to see the change?
Together, we can see urban youth fully embrace and embody the gospel as they lead in the world.
The Impact of Culturally Relevant Youth Ministry
Why is it so important to be culturally relevant in our approach?
Because youth crave authenticity and transparency, and they can sniff out anything that feels fake or disingenuous from a mile away. To engage today's youth, we must understand their culture, connect with them on their level, and speak to the issues they care about. This means addressing tough topics like mental health, sexuality, and relationships in a way that is both biblically sound and culturally relevant.
By being culturally relevant, you can:
✅ Build trust with your youth
✅ Create a safe space for authentic conversations
✅ Show the relevance of the Gospel in today's world
✅ Address important issues that young people are facing
✅ Lead discussions on challenging topics while helping your youth develop a deeper understanding of Scripture.
Why is it so important to be culturally relevant in our approach?
Because youth crave authenticity and transparency, and they can sniff out anything that feels fake or disingenuous from a mile away. To engage today's youth, we must understand their culture, connect with them on their level, and speak to the issues they care about. This means addressing tough topics like mental health, sexuality, and relationships in a way that is both biblically sound and culturally relevant.
By being culturally relevant, you can:
✅ Build trust with your youth
✅ Create a safe space for authentic conversations
✅ Show the relevance of the Gospel in today's world
✅ Address important issues that young people are facing
✅ Lead discussions on challenging topics while helping your youth develop a deeper understanding of Scripture.
